Paulina Cruz is a Wedding Planner, who manages her branding through her brand "1728 Great Creations"; She received advice for image management in Social Networks, on the other hand, the design of her website and its positioning were carried out.

The developed website has the following characteristics required by Google: Speed (fast loading), responsive design for mobiles (cell phones), light photos/images and indexing in Google Search Console; Google Tag Manager is also attached and it is where the Facebook Pixel is also hosted, so the visits received are detected by Facebook and visitors are offered the advertising of the campaigns generated on the social network platform.

It also has the structure of Web positioning (SEO), in order to keep the website within the search results through Google.