The website was updated and optimized, in order to position the presence of Dr. Jheymmy Ortiz in Google and within the Social Networks, including Facebook and Instagram; The marketing platforms that were enabled were the following platforms:
- - Google Search Console.
- - Google Ads.
- - Google Analytics.
- - Google Maps.
The website was developed in Wordpress, with the following characteristics required by Google: Speed (fast loading), responsive design for mobiles (cell phones), light photos/images and indexing in Google Search Console; The Facebook Pixel was also activated and adhered, so that the visits received on the website are detected by Facebook and these users were taken into account when carrying out the campaigns generated on the social network.
The structure of SEO was also adhered to, which, being a Wordpress platform, was implemented through the "Yoast" plugin, in order to keep the website within the results of Google search.