The brand "Los Amigos Tulum" has a good corporate image structure, however they did not have 360º Marketing management, so when we took over the management of the brand, we proceeded to activate the following platforms:

• - Google Tag Manager.
• - Google Data Studio.
• - Google Search Console.
• - Google Maps.

Once these platforms had been activated and synchronized, the optimization of the advertising budgets in Google Ads as well as in Facebook Ads was achieved.

Through Google Ads, an optimization of the budgets of 80% is achieved with respect to the previous 3 years. Achieving in this way improve the quality of the leads generated.

Regarding Google Maps, when the accounts of all the brands were activated, reservations for Spa services immediately began to be processed. Obtaining organic leads and increasing the presence of the Spa in the region (Tulum).