Mundus - Eco Premium Lots, is an ecological development of the company Corporativo Milenium, which is dedicated to the commercialization of sustainable developments in the Ruta de los Cenotes. This brand did not have a 360º Marketing management; Part of the project consisted of optimizing the brand on the web, since its website was erroneously designed (created with a very poor quality Wordpress theme), in the same way it was NOT indexed in Google, so when taking the management of the brand, the first step was to proceed to enable and activate the following platforms:
- - Google Search Console.
- - Google Ads.
- - Google Analytics.
- - Google Tag Manager.
- - Google Data Studio.
- - Google Maps.
In a period of approximately 20 days, the website was redesigned in HTML format (Optimized for navigation via smartphones), to which the SEO structure (Web positioning) was implemented, the Pixel of Facebook.
The first advertising campaign was launched on Google, prior to that a study (market segmentation) was carried out in order to obtain a significant number of Leads through the web regarding the segment in which the brand is located. The results obtained in this campaign were more than optimal, exceeding the expectations that had been contemplated.