SEO is a web positioning strategy, which involves a set of practices that are carried out around your website in order to increase its visibility in the different search engines, especially in Google, since it is the one that most people use.
What does an SEO specialist do?
An SEO Specialist is a professional who perfectly knows search engine positioning factors (Google, Bing, Yahoo, etc.) and carries out strategies combining technical knowledge with the ability to find opportunities and know how to convert them .
Positioning your website at the top of the internet will allow you to increase visibility and web traffic, translating into more sales.
When is it recommended to use SEO?
If you have a web page that does not receive traffic, but you want to be in the first positions of Google and thus get new users, that is when we recommend using SEO.
How to improve SEO?
The process to improve the SEO of a website can be highly variable and will depend on many factors such as: Sector, domain age, penalties, keywords, enabled monitoring platforms (Google Tag Manager, Google Search Console, etc).
Why is SEO important?
SEO today is one of the largest sources of traffic in the vast majority of web pages. That is why when we design a website from scratch, we always recommend starting with web positioning to get stable traffic over time.
What is the difference between SEO and SEM?
When carrying out a digital marketing strategy, we can include SEO and SEM in our strategy. These two options often cause a lot of confusion among customers, since both share the same goal, to increase traffic to your website or online store and increase sales. But how is it really different?
The main difference is that the traffic coming from SEM is that each visitor is translated into a payment (that is, activation of advertising) and SEO is not essential to use money. We must also clarify that if we want results in the short term, it is best to work with SEM, since SEO is a strategy that offers results in the medium and long term.
How much does SEO cost?
There are many variables when calculating the price of an SEO service, everything will depend on the sector, competition and objectives according to the needs of each client. If you are interested in hiring our services as an SEO specialists, contact us and we will gladly assist you.